Dear Sir,
Every thing in this world is governd by three things Dharma, Artha and Kama, so the editor can aid following things to their journal for boost of sale
1. Dharma is the duty (right conduct), so the journal should contain original research matter which is beneficial for researchers & scientists of particular interest. editor should investigate the authenticity of the article/ research paper.
2. Artha is the wealth (Money), the published matter should be such if applied by the researcher and scientist is profit making, profit in sence of money and time.
3. Kama is the lust (sex), Aricles and papers are useless if they don't create an enthusiasm on the readers. so the way of presentation of journal should be very attractive and full of positive thoughts.
these are my sensible advise for the editors to incorporate the above things to uplift the sale.
Thank you
Regards
Dr. Vijay Kumar Srivastava
BAMS, MD (AY), PhD
Dept. Of Kayachikitsa, Faculty of Ayurveda,
IMS, BHU, Varanasi-221005